Sugar and Aging
High sugar diets are linked to fast aging, weight gain, and more
The Silent Saboteur in Your Pantry
Table sugar (sucrose) and high-fructose corn syrup are more than empty calories: they are metabolic disruptors. Repeated glucose and fructose surges overstimulate insulin, pushing the body toward insulin resistance, visceral fat gain, and non-alcoholic fatty-liver disease. Over time, these changes erode metabolic health, making it harder to burn fat and easier to store it.
How Sugar Puts Your Heart on the Line
Excess sugar does something more than padding the waistline; it raises triglycerides, lowers protective HDL cholesterol, and sparks chronic inflammation. These shifts accelerate atherosclerosis, elevate blood pressure, and increase the risk of heart attack and stroke. In fact, large cohort studies show that getting even 15–20% of daily calories from added sugars correlates with higher cardiovascular mortality.
Sweet—but Fast-Forwarding Aging
Glucose loves to bind to proteins, forming advanced glycation end-products (AGEs) that stiffen blood vessels, cloud the lenses of the eyes, and wrinkle the skin from the inside out. Fructose, the “other half” of table sugar, forms AGEs up to ten times faster. At the cellular level, sugar-induced oxidative stress damages mitochondria, shortens telomeres, and pushes us toward premature aging.
Low-calorie, low-sugar diet
Canto, 25
A sustained low-sugar, low-calorie diet has Canto—now 25 (near the 27-year average lifespan for monkeys like him)—aging notably well: a healthy coat, elastic skin, smooth gait, upright posture, and high energy, all confirmed by his blood tests.
Normal diet
Owen, 26
Despite getting more food, Owen—maintained on a high-calorie, high-sugar regimen—isn’t aging as well: arthritic posture, wrinkled skin, thinning hair, and slowed movement, with bloodwork showing elevated glucose and triglycerides.
Brazza™ helps you cut down on sugar
Why Brazza™ Beats Sugar |
What It Means for You |
| Zero calories & zero glycemic impact | Steady blood sugar, no insulin spikes |
| Sweet protein, naturally found in a fruit | You do not replace sugar with synthetic chemicals |
| Heat-stable & pH-stable | Can be used in hot beverages and in your cooking |
| Tooth-friendly | Bacteria cannot use it to give you cavities |
| Concentrated power (1 drop ≈ 1 tsp sugar) | Smaller footprint, less packaging, more convenience |
How It Works
Brazza™ harnesses the super-sweet protein brazzein, naturally found in the West African oubli fruit. Brazzein is digested like any other protein to amino acids—not to glucose or fructose.
Sweet proteins like Brazza have only recently become available in a sustainable manner, and have the potential to become a key component of a healthier diet.
Feel the Difference, Inside and Out
- Swap sugar-laden lattes for Brazza™-sweetened coffee and watch mid-morning crashes disappear.
- Bake favorites with a fraction of the carbs; we recommend replacing sugar's bulk in recipes with low-glycemic fibers that satisfy without the sugar hangover.
- Support youthful skin, cleaner arteries, and a trimmer waist for longer, all while enjoying the sweet life.
Ready to Break Up with Sugar?
1
Choose your protein
Our Brazzein or thaumatin
elegant droppers
2
Add to cart
Subscriptions available so
you never run out.
3
Enjoy
Guilt-free sweetness arrives
at your door in days.
Join thousands ditching sugar. Your body, heart, and future self will thank you.
References
1. Stanhope KL, Griffen SC, Bair BR, et al. Consuming fructose-sweetened, not glucose-sweetened, beverages increases visceral adiposity and lipids and decreases insulin sensitivity in overweight/obese humans. J Clin Invest. 2009;119:1322-34. pmc.ncbi.nlm.nih.gov
2. Yu E, Malik VS, Willett WC, et al. Beverage consumption and longitudinal changes in lipoprotein concentrations. J Am Heart Assoc. 2020;9:e015668. pmc.ncbi.nlm.nih.gov
3. Yang Q, Zhang Z, Gregg EW, et al. Added sugar intake and cardiovascular diseases mortality among US adults. JAMA Intern Med. 2014;174:516-24. pubmed.ncbi.nlm.nih.gov
4. Lin H, Tsai CK, Lee DL, et al. Formation of fructose-mediated advanced glycation end products in vivo and in vitro. Food Funct. 2016;7:2604-12. pmc.ncbi.nlm.nih.gov
5. Shammas MA. Impact of nutrition on telomere health: a systematic review. Nutrients. 2020;12:2991. pmc.ncbi.nlm.nih.gov
6. Malik VS, Popkin BM, Bray GA, et al. Sugar-sweetened beverages and risk of metabolic syndrome and type 2 diabetes: a meta-analysis. Diabetes Care. 2010;33:2477-83. pmc.ncbi.nlm.nih.gov
These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.